Norwegian pop singer Sigridhas been named the winner of the BBC Music Sound of 2018 poll, voted for by some 170 industry experts, DJs, festival bookers, critics and former winners.
The 21-year-old singer beat Rex Orange County, aka British singer-songwriter Alex O’Connor, and Manchester-based R&B singer
IAMDDB to the coveted title, which has previously been awarded to
Also in the top 10 are Sony-signed US R&B singer
Khalid, Manchester-based indie four-piece
Pale Waves, Scandi artist
Source : https://www.billboard.com/articles/news/8094084/norways-sigrid-wins-bbc-music-sound-of-2018-poll166